A faster, more competitive way to market and sell real estate
Edens Auctions offers real estate auction services for residential, commercial, land, investment, and estate-owned property with a structured process designed to attract qualified buyers and create urgency.
Property Types
Real estate we can help market
Real estate auctions can be structured for many types of property and many kinds of selling situations. The goal is to create exposure, interest, and competitive bidding within a clear timeline.
Common Property Types
Residential homes
Commercial buildings
Farmland and timber land
Investment properties
Large tracts and subdivided parcels
Estate-owned real estate
Compare Approaches
Auctions vs. traditional marketing
A real estate auction is not just another listing method. It changes the timeline, the buyer behavior, and the way demand is concentrated.
Auctions
- Short time from contract to auction, often 30 to 60 days.
- Property is often sold 'as is, where is' without contingencies.
- Multiple offers are presented on the same day in a competitive environment.
- Opening bid is made and price moves up, not down.
- Preview of the property is available.
- Auction creates urgency and promotes buyer interest.
- Buyers are qualified to purchase.
- There is no artificial limit to what a buyer may offer.
- Less guesswork in establishing market response.
- Buyers act on your timeline.
- Terms are set by the seller prior to the auction.
- The process encourages activity and competition.
Traditional Marketing
- Property may remain on the market indefinitely.
- Properties are often sold with contingencies.
- Contracts may fall through after inspections, repairs, or concessions.
- Closing can take a long time.
- Various contingencies are common.
- Usually one offer at a time is presented in a closed environment.
- Many unscheduled showings may be required.
- Price is often reduced to increase interest.
- There may be no pre-qualification of buyers.
- Seller risks overpricing or underpricing the property.
- Little urgency is created for buyers.
- The seller may negotiate many aspects of the sale repeatedly.
- Price reductions are often used to create activity.
- Overpricing or underpricing is common.
Important Questions
Is an auction the right fit for your property?
If several of these questions apply to your situation, an auction may be worth serious consideration.
Large Tracts of Land
One of the strongest property types for auction marketing
If you own a large tract of land, or a smaller tract that can be divided into more than one tract, you may have one of the best property types to market through auction.
The reason is simple: the property can often be offered in multiple tracts as well as in combinations, creating more bidding opportunities and stronger pricing than trying to sell the entire property only as one unit.
When handled correctly, the seller can benefit from stronger total bidding, while buyers may be able to compete for the exact parcel they want.
How the process works
- We divide the property into tracts with the help of a surveyor.
- At the auction, each tract is offered individually, some tracts may also be offered together, and then the entire property may be offered.
- If no bid exceeds the combined total of the separate tracts, the separate tracts are sold.
- If a bidder offers more for the entire property than the combined parcel total, the entire property sells as one unit.
Why sellers and buyers can both benefit
The seller may be able to sell all of the property at one time for a stronger overall result, while buyers often compete for the tract that best fits their needs. That flexibility is one of the major strengths of auction marketing for land.
Auction Formats
Common ways real estate auctions may be structured
Absolute Auction
The property sells to the highest bidder, regardless of price.
Reserve Auction
The seller reserves the right to accept or reject the final bid.
Minimum Bid / Terms-Based
A minimum opening level or specific conditions may be established before bidding begins.
Thinking about selling real estate?
Contact Edens Auctions to discuss your property, selling goals, timeline, and whether an auction strategy may be the right fit.